Recording the Lovett or Leave It podcast on Januat the Moore Theatre in Seattle. Oluo has said she was disappointed by the response she initially received, and that many of her existing friends 'fell away' instead of engaging in the issues she had begun raising however, many black women she hadn't previously known reached out to express appreciation and Oluo's profile as a writer grew, with publishers asking to reprint work from her blog and eventually commissioning new writing. She has described these initial forays as a significant influence on her writing style, as she hoped that sharing personal stories would be a way to connect to and activate her predominantly white community in Seattle. Fearful for her son as well as her younger brother, a musician then traveling on tour, Oluo began sharing long-held concerns via a blog she had previously devoted to food writing. She turned to writing in her mid-30s after the 2012 death of Trayvon Martin, who was at the same age as her son, Malcolm, at the time.

Oluo began her career in technology and digital marketing. She gained prominence for articles critiquing race and the invisibility of women's voices, like her April 2017 interview with Rachel Dolezal, published in The Stranger. Her writing covers racism, misogynoir, intersectionality, online harassment, the Black Lives Matter movement, economics, parenting, feminism, and social justice. īorn in Denton, Texas, and based in Seattle, Washington, in 2015, Oluo was named one of the most influential people in Seattle, and in 2018, she was named one of the 50 most influential women in Seattle. She is the author of So You Want to Talk About Race and has written for The Guardian, Jezebel, The Stranger, Medium, and The Establishment, where she was also an editor-at-large. Ijeoma Oluo ( / i ˈ dʒ oʊ m ə oʊ ˈ l uː oʊ/ born 1980) is an American writer.

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